【1】Western working culture tends to place a high value on the written word, and this reaches its highest level of intensity when it comes to contracts.
参考译文：西方的工作文化倾向于(往往会)高度重视书面语(书面文字)，在谈到合同方面，这达到了它的最高的强度。
【2】How the balance is struck between these two forms of communication ——the point at which one needs to be exchanged for another—— really depends on individual cultures.
参考译文：如何在这两种交流形式之间达成平衡——一个需要交换另一个的要点——实际上取决于个体文化。
