appeal怎么理解？请各位专家解答，非常感谢。

https://www.51voa.com/VOA_Special_English/give-a-persuasive-speech-88676.html

文中多处出现appeal,意思明显不同于常见含义，似乎有“利用激发（试图）启发   （试图）打动”之类的意思。

以下为其中部分句子：

1.There are three common ways to persuade people of your way of thinking. We use Greek words to describe them because the ancient Greeks developed and appealed to these ideas. They are:

Ethos – appeal to the listeners' ethics or morals

Pathos - appeal to the listeners' emotions

Logos - appeal to the listeners' logic or intelligence

2.Again, President Zelenskyy's speeches are excellent examples of how to use these three ideas to persuade listeners to act. Representing Ethos, in speaking to the German leaders, he said some German businesses had put more importance on economic gain than on morality.

3.In an appeal to Pathos, Zelenskyy played a video showing injured Ukrainian children to the U.S. Congress to appeal to our emotions.

4.And in his speech to the British Parliament in London, he made an appeal to Logos. He said that like the British in World War II, Ukrainians will never stop fighting, and so they need Britain's help to continue. He used words similar to former British Prime Minister Winston Churchill's famous words: "We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets..." The English translation of Zelenskyy's words is: "We will fight in the forests, in the fields, on the shores, in the streets."

另外一篇短文中也出现了appeal,似乎也不是常见含义。

https://www.51voa.com/VOA_Special_English/experts-crisis-in-ukraine-shows-three-ways-of-leadership-88698.html

以下为部分句子：

1.Ukraine's President Volodymyr Zelenskyy has presented himself as a charismatic leader. He is a former actor and comedian. He surprised many with his actions after Russia invaded his country on February 24.

2.Hunter said charismatic leaders seek to support "this sentiment of hope, that sentiment of change..." He is "appealing to the masses and a broad message," he said.

3.While Putin seems to be following an old-style plan, Zelenskyy is demonstrating a new one, Blake added.

3.Because of Zelenskyy's background, many underestimated him politically. He has urged his people to rise up against the Russian attack.