5 Secrets to Succeed at Video Advertising

Video, if done right, is a powerful storytelling format in the world. Indeed, sight, sound and motion elicit great emotion. It has the power to make us laugh, to cry, to contemplate big ideas and call people to action. With video advertising expected to grow 21 percent annually, it has never been a better time to be a content creator.

Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.

3、Retarget in order to re-engage.

One of the biggest mistakes that marketers make is assuming that people will immediately make a purchase after watching their video. Think about it: When was the last time you did that yourself? Customers need a reminder across multiple touch points before they make a buying decision. Retargeting companies like AdRoll or Criteo can help re-engage your viewers by targeting them with banner ads down the line. Your video is the hook to get people excited about your product, but it will take a few reminders before they return to your site and make a purchase.

reminder across multiple touch points，如可理解这个短句。