Everyone knows that consumers are migrating to a multi-screen world. As people spend more of their leisure time on digital devices, advertising dollars should follow the eyeballs. For marketers, you are no longer constrained to the formats of old standards that TV once held firm. By thinking outside the 15 and 30 second box, you can create rich and compelling stories for viewers that are emotional, memorable and impactful.

thinking outside the box表示跳出固定思维，那么这里的15 and 30 second如可理解在句中的位置，是否可以写成：thinking outside the box the 15 and 30 second？