The largest firms in America and Britain together spend more than $15 billion a year on CSR,according to an estimate by EPG, a consulting firm.This could add value to their businesses in three ways. First, consumers may take CSR spending as a “signal” that a company’s products are of high quality. Second, customers may be willing to buy a company’s products as an indirect way to donate to the good causes it helps.And third, through a more diffuse “halo effect,” whereby its good deeds earn it greater consideration from consumers and others.
画横线的这个地方,省略了customers may be willing to buy a company’s products,还是This could add value to their businesses?