Never again, not even in the face of the most impassioned anti-smoking publicity by the FDA, would cigarette consumption decline as rapidly as it did during these years of entirely market-driven anti-smoking ad claims by the industry itself.

这里的not even怎么翻译，我觉得不要not也有原文的意思…这个not的作用怎么理解？我要是写的话就丢掉这个not了。